The video was the last Queen video to feature Freddie Mercury in person before his death on 24 November 1991. Rudi Dolezal and Hannes Rossacher of DoRo Productions filmed the music video at studios in London on 30 May 1991.[6]

Mercury, Roger Taylor and John Deaconwere present at the shoot; Brian May was filmed later in the year and added in digitally, as he was out of the country on a promotional tour at the time of the shoot. Following rumours about Mercury's health, the video was filmed and released in black-and-white to hide the full extent of his illness.[7]

In the video, Mercury wears a waistcoat with pictures of cats that was made for him by Queen costume designer Diana Moseley. With his farewell look straight at the camera as the song ends, Mercury whispers "I still love you", directed to his fans, which are his last words on camera.[6][8][9] Video director Dolezal had been told beforehand to keep things speedy due to Mercury's ailing condition, but before shooting wrapped, Mercury requested one more take for the last lyrics of the song: "Those days are gone now but one thing's still true / When I look and I find I still love you". Jordan Runtagh for People writes, "On the last line, he summons all his strength for a final heroic pose before collapsing into himself with a soft laugh. Staring through the camera, he whispers a final "I still love you" before snapping his fingers, walking out of frame with a flourish".[7]Dolezal comments, "In these last few seconds of that song, he gives us a résumé of his whole life: 'I was a big superstar, but don't take it too seriously.' And then, 'I still love you,' which is to the fans. Then he walks out of life. Even in his last moments, he planned his exit artistically. That's how he wanted it to be."[7]